A large piece of Water Gallery's company vision is "giving back." We see the natural world around us as the most important thing we can work to protect and so we keep that goal in mind in all of our business practices and financial goals.
Our first artist is Wyland and he started the Wyland Foundation in 1993. As part of our partnership with Wyland, we give 3% of our gross sales to his foundation, which focuses on ocean conservation and eco-education, two causes dear to our hearts.
Of all the many people who proposed various types of water bottle projects to Wyland, Water Gallery was the very first one he chose to endorse and that is because we proposed a reusable water bottle made of glass that would not pollute our oceans or become a single-use plastic water bottle addition to the world's landfills.
We also have a Brand Ambassador program where we partner with non-profits who will earn 10% of our sales for their organization. Our first non-profit Brand Ambassador is the Orange County chapter of the American Cetacean Society and we are thrilled to be contributing to this worthy and valuable non-profit.
Next up on our "giving back" agenda is the phenomenal organization called One Percent For the Planet. "1%" is essentially a membership program wherein 1% of each participating for-profit company's sales go toward sustainability-based non-profits (the non-profits are the network that One Percent for the Planet puts together and these non-profits are the recipients of the 1% earned by the participating for-profit companies).
In other words, if you have a for-profit company whose values lie in protecting the environment and being as eco-friendly as possible, you can apply to become a member of One Percent for the Planet. Each of the non-profits in the "1%" network are in the business of helping to promote ocean awareness, saving the Earth's land masses and waterways, getting toxins out of our seas, working to facility greener energy practices, and so forth.
A for-profit company securing its One Percent For the Planet status is a major honor and shows that this company is truly dedicated to the environment. We are currently in the process of securing our membership with "1%" and we will be officially a member on July 1, 2015. We are excited to spread the word about this tremendous organization One Percent for the Planet and we can't wait to start this portion of our giving.