As a small-business owner, particularly a seller of a hand-made product or a piece of art, it's very important not to under-estimate the power of a farmer's market or festival. While everyone wants to be in the fancy chain stores, it's crucial to grow your business slowly and have actual contact with your customers. This is just one of the great growth opportunities that farmer's markets and festivals offer small businesses.
By getting the chance to help people in person, allowing them to hold your product in their hands, giving them opportunities to ask questions about the product, getting their organic and immediate feedback, and hearing their various needs and desires for a piece they'd like to buy, you can learn more about what your potential customers are looking for and you can begin to build relationships with people that cannot be fostered in any other way.
It's just not the same over the phone, through social media, or via email. Yes, those three avenues are hugely important to an e-commerce start-up, but that face-to-face time with people who are interested in your product is an equally important piece and one that just can't be overlooked. Plus, it's fun to connect with new people and share stories and see what they've purchased along the way!
At the various festivals, fairs, and farmer's markets that Water Gallery has attended so far, we've heard unforgettable accounts of people's first time meeting Wyland 20 years ago in Hawaii, or all about their daughter, the environmental activist and art lover who would be thrilled to receive one of our reusable glass bottles as a gift. These are moments shared with customers that are meaningful to us, that help us to really make lasting bonds with the people who are starting to collect our bottles and becoming part of our nascent Water Gallery "family."
We'll keep you all posted via our website and over social media about the upcoming festivals, fairs, and farmer's markets that we're going to be attending. We truly love to meet our customers in person and each and every one of you mean a great deal to us, whether you live many states away or right in our own "backyard."