Along with heavy fines and the possible shutting off of water sources, Los Angeles County may start a new tactic to curb and punish water over-users: "drought shaming," or publicly shaming people by name. Calling out water wasters over social media and in news publications has previously been an effective way to force water hogs to curb their excessive water usage in states such as Nevada. The embarrassment factor seems to prove more effective than economic punishments for many of the biggest water hogs, especially since most are incredibly wealthy owners of massive estates. Some high profile celebrities, such as Floyd Mayweather, Jr. and even the normally environmentally-conscious Barbra Streisand, have already been "called out" in the press for excessive water wasting. It's important to note that water wasters should be informed prior to their names being released publicly because some don't even know that they're wasting so much of this precious resource. Perhaps they should be given the chance to make changes before their names go public. But regardless, in this time of severe and devastating drought in California, extreme measures have to be taken if people don't start changing their ways. If public shaming is the only way to exact change, then "drought shaming" it is.