There's no question that online shopping is the wave of the future (and the present). Compared to 1993, when the internet made up only 1% of the information passed between people, the market has now been virtually taken over by the world wide web. By 2007, the internet made up for 97% percent of the communication and commerce worldwide and it has only continued to grow at break-neck speed.
For small businesses like Water Gallery, this is an incredible opportunity; online retail has simply become a way of life. While running our e-commerce Shopify site, we at Water Gallery are amazed by the opportunities we have at our fingertips to reach worldwide audiences and connect with people in all sorts of ways simply via the internet. People want to be able to make their purchases from the comfort of their own homes or the ease of their work desks. It makes sense-- the internet is such a vast wealth of information and variety, shopping is done with ease and convenience online.
These days, Cyber Monday is an even bigger shopping day than Black Friday (widely known as the busiest shopping day of the year), at least in terms of online sales. Since Water Gallery is still a small, emerging business, offering customers the kind of deep discounts that big corporations can offer on Black Friday and Cyber Monday is not a reality for us...yet.
But as we continue to grow, especially via our online presence, we'll be able to start offering our buyers more incentives on these special shopping days. It's exciting to think that perhaps by next year, Cyber Monday will look very differently for us as our e-commerce site grows and our audience expands. As we start preparing to pre-sell our new Wyland images, our new Guy Harvey glass water bottles, and our new Drew Brophy glass water bottles in December of 2015, we know our customer base is going to widen quite a bit.
Even though it's hard for small companies to compete with the discounts of the big companies, it still FEELS so much better to buy something unique and special from a small business. In closing, if you're one of those people, like we are, who wants to support small businesses and "Mom and Pop" shops, realize that you can easily do so online. Shopping online is the wave of the future and you don't have to just patronize the big corporations when doing so.