In conjunction with this recent particularly severe wave of air pollution in Beijing, a Canadian start-up has come up with an interesting yet bizarre option for Chinese residents: canned fresh air.
The company is called Vitality Air and they sold out their first 500 cans in less than two weeks to people shopping on a Chinese e-commerce site in November of 2015. For $20, you can treat yourself to pure, fresh bottled air from the Canadian Rockies, something that is very appealing to Chinese residents living in some of the world's most polluted cities. Moses Lam, the founder of Vitality Air, travels 60 miles to Banff from his base in Edmonton, Alberta, to "hand bottle" the air, which he then ships to China.
Yes, perhaps it sounds like a goofy fad, but to those whose lungs have been straining against suffocating smog, this may be a welcome respite.
Of course the most important thing for all of us to remember, in order to help combat the overwhelming pollution and climate problems we have on earth is to reduce, reuse, recycle, and conserve. Small, everyday changes make a big difference.