What does it mean to be a Wyland licensee? | Gallery Drinkware (Formerly Water Gallery)

Gallery Drinkware (Formerly Water Gallery)

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What does it mean to be a licensee?

While we are flattered that people in blog comments, social media posts, and emails think that we are Wyland, Water Gallery is actually a separate company from Wyland. What we are is a LICENSEE of Wyland's incredible art and we are thrilled to be. It is our goal to represent everything Wyland stands for; we are aligned in our core values, such as conservation and environmental awareness. That's what we seek in an artist whose art we would like to license.

Water Gallery, reusable water bottle, glass water bottle, Marine Sanctuary, Sunset Soul Mates, ocean, ocean art

But what does it mean to be a licensee? A licensee is a company who is given permission by the licensor (in this case, Wyland) to use their images on a defined product. In our case, this product is our glass water bottles which showcase Wyland's marine life art. As a licensee, there are restrictions. For example, we can't put his art on a skateboard or on a canvas. And with the permission to use Wyland's art comes responsibility: we have to represent his art appropriately, he gets final approval on the products we create with his art, and we have to keep his brand message in mind with everything we do.

To all of you who may have thought Water Gallery is Wyland, we are flattered. This tells us that we're doing something right, that we are using his art in ways that his fan base loves! But we at Water Gallery are also on the journey to forge our own identity, one that in many ways parallels the artists whose art we license, but is also uniquely our own. We are passionate about the environment. We are art enthusiasts. We are glass lovers. We are fans of elegant home decor. We "geek out" about kitchen essentials that add color and beauty to one's countertop. We put reusability at the forefront of our minds at all times. And most of all, we care about connecting with the people who love our bottles, hearing our collectors' voices, viewpoints, and how our bottles bring happiness into one's everyday life.

9 comments

Feb 10, 2016 • Posted by Kasee Johnson

I’m very glad that Wyland has allowed his work to shine through you. I’ve been a fan of his for as long as I can remember. I would love to see your company grow and expand – glassware, pitchers, vases – but ONLY if that’s YOUR true vision. And if Wyland agrees to work with you again, my kitchen / house will look AMAZING!

Feb 10, 2016 • Posted by Dona

I love Wylands beautiful Art, I went to many of his galleries including the one in Destin. Born a Pisces from Florida, I am now land bound in Colorado not seeing the Ocean for 5 plus years. Water and Wyland could not be a better fit for all to enjoy.

Feb 10, 2016 • Posted by Jennifer Hager

I adore Wyland’s art and think it’s an amazing partnership you have. You both do important work, keep it up!

Feb 10, 2016 • Posted by Crystal

I love his art, I was unable to afford some of his art when his gallery was in Destin. I am hoping one day I can bring home one piece. For now those water bottles are awesome!

Feb 09, 2016 • Posted by Donna

The Wyland name is a bonus to the products and customer experience you receive with Water Gallery. They make you feel like you are part of the family and go above and beyond to provide excellence.

Feb 09, 2016 • Posted by Constance Jones

Update on my 1St blog (:

Update the Right whale and her calf are free and back out in the depths of the ocean..their home

Feb 09, 2016 • Posted by Aaron Hightower

You couldn’t have chosen a better artist to pair up with! WYLAND is amazing!!

Feb 09, 2016 • Posted by Brittany

I think it’s great that you are a licensee of Wyland’s art. Can’t wait to see what else Water Gallery has in store.

Feb 09, 2016 • Posted by Celeste McWilliams

Oh, now I know. Cool!

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