We've all seen the labels on many brands of single-use plastic water bottles. Pictures of snow-capped mountains, claims that the water comes from "pure mountain springs"...seductive images and phrases that make consumers think they're buying something that's especially healthy, clean, and fresh. You're willing to spend a little extra money on that appealing plastic water bottle filled with pure water because it's so much healthier for your body!
But we as consumers shouldn't just blindly believe everything that we read. In fact, many plastic bottled water companies make false claims about the water in their bottles...many of those bottles are simply filled with glorified tap water.
A recent survey conducted by Fairfax Media found that seven out of 34 plastic water bottle brands tested in Sydney, Australia supermarkets, cafes, and convenience stores were essentially tap water. When the water contents of the plastic water bottles were tested, scientists found basically the same vitamins and minerals as are found in Sydney's tap water (with the exception being a marked increase in sodium among many bottled water brands).
But the wording and appearance of the plastic bottled water offers consumers a far different message, one that conveys the idea that drinking water out of their bottles offers a far healthier, more pure, more "rarefied" option than tap water. Among the claims made on the bottle labels was the phrase "better absorption than any other brand" and several of the bottles were tinted blue, which studies have shown increases the perception of "purity."
These are marketing tools, not based in fact. Ultimately, the survey showed that consumers buy bottled water for both the impression of increased healthfulness of the water as well as the convenience of being able to just drink the water out of the bottle and discard the bottle itself without thinking twice. Who cares if you're paying a premium, right? Not only is it easier to just buy a bottle on the go, but it's so good for you! Wrong, wrong, wrong. You're paying a premium for something you could just get at home.
We at Water Gallery have several thoughts here. For one, the vast amount of plastic waste (much of which ends up in our oceans) that comes out of choosing single-use plastic water bottles is devastating and staggering.
Secondly, when you can just fill your own reusable water bottle with tap water and get essentially the same thing as you are buying in a single-use plastic bottle, the answer seems obvious-- buying all those plastic water bottles is not worth it.
Thirdly, think of the money you're saving when you're not buying your own single-use plastic bottles every day, sometimes several times a day.
Fourthly, there are more and more studies coming out each day that show the risks of drinking out of plastic, particularly from leaching chemicals.
And lastly, but certainly not least, is our strongly-held belief that everything tastes better in glass-- investing in a glass water bottle is a no-brainer! So, save your money and make the healthier choice-- avoid those worthless single-use plastic water bottles. It may take some getting-used-to in the beginning, we have confidence that you'll be glad you made the change!